The popularity of OTT services continues to accelerate.
People can now watch various genres of content anytime and anywhere.
With subscription costs climbing and additional payments required,
attention is shifting toward free streaming platforms.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
How did OTT services begin?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Thanks to mobile and tablet accessibility,
the user base grew rapidly.
Especially as people spent more time at home during COVID-19,
streaming consumption surged.
Pros and cons of OTT usage
OTT’s core benefit is selecting content based on personal taste.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
Of course, drawbacks exist.
Price increases and pay-per-view models add pressure.
Subscription cancellations are also increasing.
What are free streaming services?
Free platforms allow OTT Streaming viewing in return for advertisements.
Users can watch movies and shows without financial burden.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
It balances cost savings and profitability.
Growth reasons of FAST services
FAST represents a growing streaming movement.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New ad-supported services are expanding globally.
More genres mean broader appeal.
To wrap things up
Users seek alternatives as OTT pricing increases.
Comparing services and choosing what fits your lifestyle can be enjoyable.
Content consumption will keep evolving.